BARD
is a free and
lovely society.
We are in a mission to create a better world and spread positivity.
BARD is a local Indonesian Clothing Brand that aim to paint the world a little more colorful in each and every passing days. Our concept is stories, and our belief is that everyone has a story to tell. We are trying to spread positivity through stories that we share, and brings forth the confidence hidden deep inside everyone's heart.
our motivation
our history
our reason
Our story begins in April 2022 where we see social media is affecting the society very much. One of the issue we found is that social media has become a place to show off and partly lost it's function as a true storytelling media. What we mostly see these days is a 'fake beautiful thing' which create the current trend, "masks". People seems to have several masks and use it depending on the situation.
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Nowadays, apparel has become one of the invisible face that we show to the world, about how we think & feels, about what we yearn and love. We simply wants to help people feels free and confident, stylish and comfortable, and in any way maintain the hopes and love residing in their heart through stories. We love to be inspired, and an inspiring stories is one of the best way to show that "everybody can do anything they want if they strive and work hard on it!".
